The idea behind 998com came from a straightforward observation: Pakistani players had limited access to a proper, well-built online casino experience that felt like it was actually designed for them. Most international platforms at the time offered no PKR support, no JazzCash deposits, and no real understanding of what a cricket fan sitting in Lahore on a match day actually wants from a betting interface.
998com launched to fix that gap. The platform was built around the preferences and payment habits of Pakistani users from the ground up — not adapted from a template designed for a different market. PKR as the native currency was a day-one requirement, not an afterthought. JazzCash and EasyPaisa integration followed immediately, because we understood that these are how Pakistani players actually move money — not bank wires or international credit cards.
The live casino lobby was the first major department to go live, powered by internationally certified studios including Evolution Gaming and Pragmatic Play Live. Pakistani players who had previously had to navigate foreign-language interfaces to access live dealer games could now sit at a baccarat or blackjack table with a localized interface, PKR chip denominations, and customer support that understood their time zone and language.
Cricket betting came next — and for 998com, it was never an add-on. PSL, international test series, ODI tournaments, and ICC events are treated as the primary sports product on the platform. In-play markets, ball-by-ball odds updates, and match-specific features are built into the core betting interface, not bolted onto a football-first sportsbook that treats cricket as a secondary category.
Today, 998com serves players across all major Pakistani cities — Karachi, Lahore, Islamabad, Faisalabad, Rawalpindi, Multan, and beyond. The platform runs 24/7, staffed by a support team available around the clock, and is operated under internationally recognized licensing frameworks that ensure fair play, player fund segregation, and responsible gaming compliance.